In the first look the Cub lamp is nothing, but an emotionless block of wood. But, one switch of a button and this block of wood turns into one good looking lamp. If we overlook the switch on button part, lighting up of this wooden block is nothing less of magic. Designed by Julian Robin, the interior of this lamp has been etched with leaf design. The best thing in the moment of lighting up is the transformation that a simple looking block of wood gets. It is simply magical.