Call it anything you want, an illuminating soft toy or a lamp in the cuddly elephant shape; but one thing is for sure, you are going to love it. The utterly cute lamp named Ljusvaen serves more purposes than one. This convenient lighting is a unique creation by Swiss designer Florian Kräutli, who work in the Netherlands. So next time, when you are going to watch movies or a match with friends, fights for holding this adorable lamp is inevitable. Get ready for the battle!