Ronan and Erwan Bouroullec’s Aim lamps appear inspired by stage lighting

Have you ever seen stage lighting? Or the kind of lights
that television studios use to illuminate sets where a live studio audience sits
in for the taping of a sitcom? We suppose not. But if you have ever seen a
behind the scenes video of these shows, bloopers or even a show like The
Tonight Show, you’d have seen the kind of lights they use for the sets when the
camera zooms and pans over the audience.

Now we don’t know whether there is a huge demand for those kinds
of lights but we do know that stage lights aren’t appealing enough to make
people want to install those in their homes.

Perhaps someone forgot to tell that to designers Erwan and Ronan
and Bouroullec or perhaps the designers wanted to rebel against all convention
that currently exists in the home lighting segment because their new Aim Lamps
series appears to be borrowing liberally from unseemly stage light exposed and annoying
wires and all!

The designers claim that the philosophy behind these lamps
is quite simple. They wanted to create a lamp that was free of distractions
like lampshades and switches and so they simply created a pendant lamp that simply
boasts of a wire and a light source.

The designers claim that the Aim Lamps are based on one of their
previous creations, the Liane model light, though the new variant is an
industrial version of the lamp and stripped of the leather that its predecessor
featured.

Aim Lamps were created by the designer duo for the Italian lighting
brand Flos and comes with a die-cast aluminum and polycarbonate make to
highlight its industrial minimalism.

The lamp comes with suspension wire, diffuser and tying
points to allow users to adjust the lamps though we aren’t too sure that
exposed wires could ever be made to look stylish without being brightly
colored.

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